Iren Peltekova

Sofia University “St. Kliment Ohridski”
E-mail: iren_peltekova@abv.bg

Abstract: The quality of teaching at higher educational institutions is among the most discussed topics in recent times. This article examines the issues related to the attestation of lecturers, and in particular, the opinion of the students. It includes the students’ description of their “Ideal lecturer of the XXI century”. The summarized results show that students are very demanding about the professional and personal qualities of their lecturers. At the same time, the expectations of students are clear, realistic and very much in line with the job description for a high school teacher. Mainly, students demand their lecturers to be knowledgeable and positive. Their answers give a real insight into the delicate issues of objectivity in the evaluation of students’ knowledge, the lack of communication and the patience in teaching. The study was conducted with 450 students from the Sofia University “St. Kliment Ohridski”. Eight lecturers from the Sports Department were attested by proceeding 400 surveys. The remaining 50 students responded to the essay question “My vision on the university lecturer is”. These students major at the Faculty of Law, Faculty of Journalism and Mass Communication, Faculty of Medicine, Faculty of Philosophy, Faculty of Economics, Faculty of Biology, Faculty of Mathematics and Informatics and the Faculty of Geology and Geography. The integrating factor between the surveyed students is that all of them have attended sport-basketball classes during the 2015/2016 academic year.

Keywords: quality, teaching, lecturers, attestation, students, opinions, characteristics.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Petrana Stoykova

South-West University „Neofit Rilski”
Email: mayasotirova@abv.bg

Abstract: In 2015, within the project „Culture of giving in Education: social, institutional and personal dimensions”, funded by the Scientific Research Fund at the Ministry of Education, was conducted nationally representative sociological survey on „Attitudes towards donating for Education”. The main hypothesis in the survey are related to the motivation for giving in the sphere of education.

Keywords: Donation, Education, Motivation, Bulgaria.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Nikolay Dimitrov

Sofia University “St. Kliment Ohrdidski”
E-mail: n.dimtirov@dir.bg

Abstract: Schooling up to the age of 16 is compulsory in Bulgaria. Nevertheless a great deal of young Roma people refuse to get educated. One of the viewpoints focuses on the fact that they do not consider education a value. But pleading Roma culture and traditional mindset to the situation is an easy to use instrument and quite lucrative argument in the public discourse towards segregation processes of the minority. The problem with the inequality between minority and majority is often ignored. Instead of this an emphasis over the obligation of the minority to integrate and adopt the values of the majority is being set. The latter leads to supplementary marginalization of the Roma minority. One of the ways of overcoming and further avoiding such adverse social phenomenon is through providing flexible possibilities and appropriate policies aimed at actively including young Roma people into education and socialization.

Keywords: education, schools, Roma people, segregation, self-segregation, marginalization, inequality.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Ivana Mladenov-Bocheva

Sofia University “St. Kliment Ohridski”
E-mail: ivanabocheva@gmail.com

Abstract: During the last decade from the recovery of the education in native Bulgarian language in Republic of Serbia a trend is under way of an increase of the number of State schools where classes with this educational variant is organized. This fact from its side shows that an increasing part of the minority group prefers to apply the students’ native language as a key resource for learning in the schools and here the role of the school is to support their educational integration. The study of the specific features of the communicational processes resulting when the education in native language under way is of special significance in order its efficiency to be improved. The important communicational skills that the participants in the educational process should own for supporting of the informational exchange in the concrete social-educational surroundings are brought out and presented in the article.

Keywords: education in Bulgarian language, teacher, native language, Bulgarians in Republic of Serbia, communication, communication skills.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Ivan Valchanov

University of National and World Economy
Email: ivalch89@gmail.com

Abstract: The topic is currant because of two main reasons – the fast and growing influence of the internet and digital technologies on media which is followed by transformations of the journalistic profession and therefore the business’ needs of educated and trained professionals; and the influence of the internet and digital technologies on the education generally. The main goal of the research is to follow the occurred transformations in education due to the development of the internet as a convergent media environment and describe the perspectives and tendencies for the journalism education. The research methods are comparative analysis, content analysis and poll. The main ascertainments are that the occurring transformations make the lecturers and universities face a number of challenges requiring quick and adequate reaction; the journalistic education goes through significant transformations in the last decade; besides challenges the described processes give the journalistic education a range of opportunities for development.

Keywords: education, media, journalism, internet, media transformations, convergence.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Desislava Petrova

Sofia University “St. Kliment Ohridski”

E-mail: dessisslava.petrova@gmail.com

Abstract: The demands of the current age are so complex that each individual is forced to constantly take part in a dynamic process of continuous learning. As a result of this it is necessary to further examine the nature of the phenomenon “learning style” and its implications for lifelong learning in Higher education institutions. In addition to giving an overview of the most relevant theoretical concepts on the topic, this paper presents the results from recent psychological studies on the specifics of the learning styles of university students in Bulgaria. The analysis and the conclusions derived from it enable further reflection on the factors for effective learning in the context of the academic and professional preparation.

Key words: learning, learning style, academic environment.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Tatiana Yordanova

Sofia University “St. Kliment Ohridski”
E-mail: tania_jd@abv.bg

Abstract: From a marketing perspective, young people form a particularly attractive consumer’s segment as regards to the market of innovative products combining high technology and modern design, as are the majority of innovations today. On the one hand, high technology is an integral part of these consumers’ lives and personal development. On the other hand, young people’s desire for individuality and independence make them highly susceptible to fashion trends. The current article examines the role of communication in the adoption process of innovative products specifically in this consumer’s segment. The stages forming positive attitude and willingness towards innovative products are analysed. Attention is paid to the main characteristics of the mass media and interpersonal communication channels and their impact on the different categories of consumers in the process discussed herein. In more details it is presented the media communication as a source of information about innovations. The author attempts to compare the media news with information about innovative product and analyzes the requirements towards communication, facilitating the adoption of innovation. Results of an empirical study are presented, that prove the existence of a difference in the communication behaviour in both consumer categories – the innovators and the non-innovators.

Keywords: communication, adoption of innovative product, mass media, interpersonal communication channel, innovators, non-innovators.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Iliana Kiradjieva

Sofia University “St. Kliment Ohridski”
Email: iliyana.kiradzhieva@gmail.com

Abstract: This article discusses behavioral, affective and communicative dimensions of the teacher – student relationship. Theoretical understandings of the humanistic psychology on the formation and development of personality thanks to which the role of the teacher can be viewed in the direction to unleash students’ potential are presented. A theoretical model that identifies the relationship between the intrinsic motivation for learning and the satisfaction of basic psychological needs of students in the educational environment is examined. Styles of attitude and behavior of the teacher in search of connections with certain psychological needs of the students and their intrinsic motivation for learning are presented.

Key words: teacher – student relationship; communicative aspects; intrinsic motivation.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Vasilka Banichanska

Sofia University “st. Kliment Ohrdiski”
E-mail: vasilka.banichanska@abv.bg

Abstract: The article justifies a non-traditional standardization of communication between teachers and students, namely as direct and mediated. Here, the opinions of various authors about what principles each type of communication should be based on, have been examined. Probably most of these opinions have gained popularity in the field of science but they have their own meaning in this context. Therefore the below mentioned ideas could have no more than theoretical value to some extent.

Keywords: communication; direct and mediated communication; principles of the teacher; principles of the student.

Rhetoric and Communications E-journal, Issue 28, May 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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