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Public speaking, a developing and improvement of oral skills

Valeria Kardashevska

NATFA – Sofia

Email: kardashevska@mail.bg

Abstract: People have been communicating using the word since ancient times. The ability to influence the audience, to transmit emotions and to provoke feelings through speeches is more important in comparison with the sharing information. Today, new technologies establish new ways of communication the need to master the skill to act through spoken, not just written, is getting even bigger. It is affecting more and more spheres, today are looking for powerful and influential speakers and leaders who are prepared to engage and provoke in public appearances their audiences and followers. Consequently, the first part of the article is dedicated to present the information how to improve rhetorical and listening skills, and the second includes practical advice and exercises which are useful during the process of forming and developing skills, articulation, mеlogy and others.

Keywords: speech, public speaking, speaking skills, speaker, orator skills.

Rhetoric and Communications Journal, issue 38, January 2019

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Revision of the Conceptual Framework for Integrated Marketing Communications (IMC) – Part 1

Boyan Kutevski

Sofia University “St. Kliment Ohridski”, part-time lecturer

E-mail: koutevski@gmail.com

Abstract: The main goal of the paper is to present a ‘revisit’ to the integrated marketing communications (IMC) concept, based on the key changes in the communication environment with the emergence of online media (incl. social media and online trade platforms). The author reviews the opportunity of IMC to serve not only as a ‘side’ element in the sales process but to guide it, simultaneously acting as a means of communication, a sales channel and a data-gathering tool for the effectiveness of the synergic system (communications and trade). The highlight of the paper is the detailed study of the potential to put the brand into the center of IMC as a complex and universally functioning marketing and cultural construct. Brand owners can use IMC as an engagement tool. Engagement, in terms of psychology, is closely related to emotional decision-making. Therefore, the brand concept aspects reviewed are closely related to the IMC – the brand represents an integrated system, in which consumers can decide on following different journeys to a brands of their choice.

Keywords: integrated marketing communications (IMC), brand, market mix, advertising, social media.

Rhetoric and Communications Journal, issue 38, January 2019

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From Pictograms to Memes

Petya Yaneva

Sofia University “St. Kliment Ohridski”

E-mail: pyaneva@hotmail.com

Abstract: The modern technology allows researchers to follow the language changes in real time. The texts published online are particularly dynamic and more often than not offer the opportunity to monitor new processes and variations of the standard texts. These new text phenomena can be treated as modern versions of known types of text and means of text communication. This paper aims to analyse the modern variations of pictograms and ideograms and to track the changes that occur in them as a result of the sociocultural processes and their influence, as well as their mutation, when viral popularity is achieved, into memes. The assumption is that the texts and especially the political commentary do in fact change under the influence of the virtual environment. From this it can be concluded that the memes can be considered a modified version of popular ideograms and pictograms which have been redefined. The longitudinal analysis that is used aims to research meme structure and its main components. The following conclusion has been reached: the process of the development of pictograms, ideograms and memes can be followed, observed and analysed in real time and in the virtual environment.

Keywords: e-text, Meme, political commentary, pictogram, ideogram.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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The image of the woman presented in Women Today” magazine (2012-2016)

Mariana Petrova

South-West University “Heofit Rilski” – Blagoevgrad

E-mail: mariana.petrova.pr@gmail.com

Abstract: The present study is devoted to the portrayal of the image of the woman in magazine advertisements in the emblematic Bulgarian magazine Women Today”, which provokes research interest due to its specificity as a women’s magazine with more than 70 years of publishing history and in the context of its development today in the conditions of post-communist Bulgaria. The research focus is directed, on the one hand, on monitoring women’s stereotypical gender behaviour and representation (gender dispay) in contemporary magazine advertisements, based on the prominent analysis of Goffman (1979) and Kang (1997) and, on the other hand, the relationship of their manifestation in the advertising strategies regarding specific types of goods and services. The present study is an attempt to outline a detailed picture of the depiction of the woman’s image in women’s magazines as a phenomenon in popular culture that defines the criteria of beauty, perfection, femininity and masculinity.

Keywords: gender roles, stereotypes, advertising, women’s magazines.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Digital journalism: features and manifestations

Maria Momchilova

Sofia University “St. Kliment Ohridski”

E-mail: maria.momchilova@gmail.com

Abstract: The merge between the IT giants and media organizations, the destruction of approved standards in content creation and production, the algorithm-assisted spread of news including fake news and posttruth as well as online feed-readers, are the main characteristics of modern media industry which implicate the necessity to redefine the phenomenon of “digital” journalism in media studies. The article explains the process of transformation of tech giants along with their social networks, OS and apps into a model of media organization that can distribute any info product to an audience the size of which goes beyond human imagination, thus imposing on both users and content creators total AI algorithm dependence. However, algorithms cannot distinguish between real news and fake news, they do not comply with the interests of society, they are beyond moral and media standards. Caution is advised in case the omnipotent media organization assisted by the AI might bring about automated limitation to freedom of speech and information flow.

Keywords: digital journalism, media standards, fake news, post-truth, critical thinking, social interest, artificial intelligence (AI).

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Effective management of crisis communication of the political parties in Bulgaria

Zrdavka Andonova

Sofia University “St. Kliment Ohridski”

E-mail: zandonova@gmail.com

Abstract: The text presents a model of the study of the management of organizational communications in a crisis situation. The functionality of the model is verified by empirical research of the two largest parties in Bulgaria – GERB and BSP. On the basis of an evaluation of existing models, a synthetic working model has been built, which is the basis of the empirical study. After the collection and analysis of empirical findings, the model has been developed and enriched. The following thesis is examined: political parties do not have at their disposal a system of good communication management in times of crisis.

Key words: crisis communication, effective crisis communication, political parties, models of crisis communication management, model.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Inclusive education as a system of general and universal human values

Yosif Nunev

Pedagogical Colleague – Pleven

E-mail: inunev@abv.bg

Abstract: The study is a modest attempt to shed some light on the specificities of inclusive education as а relatively new educational policy in the system of Bulgarian education.  Objectively, key concepts such as “inclusion”, “inclusion in education” and “inclusive education” are dealt with in order to elucidate their etymology and their relationship with the values of the educational system. The philosophy of inclusive education is seen as a complete system of values that build on the idea of a continuous process of awareness, acceptance, and support for the individuality of each child or student, but it is also targeted at all children and students in an educational institution, their strengths or weaknesses to become part of a specific educational community. The Index for Inclusion is analyzed as the most practical achievement in the methodology of institutional processes management and attention is paid to the main role of a pedagogical specialist in the process of implementation and validation of the priorities of inclusive education.

Keywords: inclusion, inclusion in education, inclusive education, Index for Inclusion, values.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Methodology for Writing a Scientific Article

Ivanka Mavrodieva

Sofia University “St. Kliment Ohridski”

E-mail: mavrodieva@phls.uni-sofia.bg

Abstract: The paper presents the stages in the preparation, writing, editing, reviewing, and publishing of scientific articles. The first focus is on the structural and content features of a scientific article. Good practices and recommendations are presented, too. The second focus is on the preparation of the final text and its dissemination in the academic world. The principles of structuring an academic text are explained as well as its main elements and their role in the announcement of research results. This paper is of a methodological and applied character; it is by no means exhaustive because it is oriented towards the presentation of basic knowledge.

Keywords: scientific article, structure, content, preparation, writing, editing, publishing, dissemination.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Peculiarities of the formation of communication competences within the framework of project training in a polytechnic university

Zhanna Mingaleva

Perm National Research Polytechnic University, Russian Federation,

Full professor of Department of Economics and Management in Industrial Production

E-mail: mingal1@pstu.ru

Abstract: The features of implementing projects in teaching students in a polytechnic university and the opportunities for graduates of communication competence are analyzed in the article. A formal logical approach that considers the concept of graduates’ competence in relation to the labor market requirements, including regional ones, constitute the theoretical basis of the study. In this regard, the primary task is to determine the conformity of educational products to the demands of the labor market, the formation of the optimal structure of vocational education aimed at the final result – the training of a professional as demanded by an employer. It is determined how the use of digital technologies of practice-oriented educational technologies allows improving the communication process in the context of the training engineers, as well as developing their skills of rhetoric and effective communication. Some digital technologies of various types of training (lectures, practical exercises, assessment tools) have been analyzed from the point of view of their impact on developing graduates’ modern competences.

Keywords: Pedagogical technology, competences, communication, rhetoric skills, project communication, project management.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Cyberethnography as a method of studying the virtual environment

Todor S. Simeonov

Institute of Rhetoric and Communications

E-mail: teo.simeonov@gmail.com

Abstract: Today, different private sciences have the phenomenon called virtual reality in the scope of their research. It is both a subject and an object of study in the fields of cybernetics, psychology, education, marketing, political science, rhetoric, etc. Conventional research methods cannot accurately reflect the existence of a research object in the virtual environment, which is characterized by dynamics, hybridity of multimedia modalities, interactivity and hypertextuality, making this space difficult to explore. This paper examines the potential of the cyberethnographic method as a relatively new approach in studying virtual worlds and their inhabitants.

Key words: cyberethnography, ethnographic methods, quality methods, virtual environment.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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