Rhetoric and Communications, Issue 67, April-2026
Rhetoric and Political, Public, Academic, and Pedagogical Communication
Prof. Dr. Stefan Serezliev
“Lyuben Groys” Theater College / St. Cyril and St. Methodius University of Veliko Tarnovo
Email: serazliev@uni–vt.bg
Editor’s Words – 3-5 DOI10.55206/KGWE8750
Rhetoric and Communication in Society, Media and Business
Performing Power: Female Oratory from Classical Rhetoric to Foucauldian Critique – Nodhar Hammami Ben Fradj – DOI 10.55206/CFPI7338 – 7
Rhetorical and Discursive Strategies in Influencer Communication on TikTok and Instagram – Lyubomira Spasova – DOI 10.55206/TBUF5494 – 27
State-Political Discourse and Rhetoric on the Process of Western Balkan Countries’ Accession to the European Union – Milen Zhelev – DOI 10.55206/GOYG1633 – 46
Constructing the Image of Bulgarians in Internet Memes – Maria-Antoaneta Vangelova – DOI 10.55206/SWMP3398 – 66
Target Audience Analysis in Internal Strategic Business Communication – Daniel Vasilev – DOI 10.55206/WTLP6202 – 85
Pedagogical and Academic Communication
Gamification as a Pedagogical Approach in Teaching Economics and Entrepreneurship in Secondary School – Rumina Valkova – DOI 10.55206/TILZ8961 – 95
Methodological Approaches to Stage Speech Training for Students: Organic Transition from Physical to Verbal Score in Puppet-Dramatic Performance – Svetoslav Dobrev – DOI 10.55206/JSYW4898 – 110
Enhancing Learning through Modern Technology and Interactive Content – Jeton Lakna – DOI 10.55206/GAVJ6980 – 128
The Role of University Libraries in Developing Literacy in the Use of Artificial Intelligence in Academic Sphere – Velina Pesheva – DOI 10.55206/OXTJ3185 – 145
Editor-in-Chief: Prof. Ivanka Mavrodieva, DSc
Publisher: Institute of Rhetoric and Communications
ISSN 1314-4464
Website in Bulgarian: https://rhetoric.bg/
Website in English: http://journal.rhetoric.bg/
E-mails: editors@rhetoric.bg, info@rhetoric.bg, journal.rhetoric.bg@gmail.com
Proofreader and Editor in Bulgarian: Nadia Kalacheva
Proofreader and Editor in English: Dara Tsvetkova
Prepress: “ITI” Publishing House
Issue 67 of the Rhetoric and Communications Journal (April 2026) is published with the financial support of the Scientific Research Fund, Contract No. KP-06-NP7/23 of December 08, 2025.