Issue 44, July, 2020
Rhetoric, Visual and Verbal Communication and Argumentation
Editors’ Words
Full Prof. Ivanka Mavrodieva, D.Sc. – Sofia University “St. Kliment
Ohridski”
Assoc. Prof. Gergana Apostolova, D.Sc. – South-West University “Neofit
Rilski”
Rhetoric, Visual Rhetoric and Visual Argumentation
The understanding of the human being and its relevance for persuasion – Rafael Jiménez Cataño
On interpretation, understanding and interpretation in visual argumentation: Challenges and problems – Igor Zagar
The construction of the enemy. The strategic use of rhetorical devices in new Italian populisms – Paola Giorgis
Rhetoric and Argumentation: Analyses, Trainings, Practices
A comparative rhetorical analysis of the speeches of Queen Elizabeth II after Princess Diana’s death and about the coronavirus crisis – Iglika Kassabova
Verbal and visual arguments in tourism image-building (Public Relations in the light of words and images) – Sonya Alexieva
Arguments, argumentation, ethos – Lalka Borisova
The voice in rhetoric: manifestations in the new digital reality – Valeria Kardashevska
Doctoral Debutes
Origin and development of sculptural symposia: visual and communicative dimensions – Antonia Angelova
Framing effects in international business communication – trade aspects – Ivet Tileva
Books Reviews
“Come dirlo? Parole giuste, parole belle” (How to say it? Right words, beautiful words (Adelino Cattani) – Nora Golesehvska
Social conflicts and media resonance. Communication problems in Bulgarian media – 2007 – 2019 – Lubomir Stoykov
Issue 44 of the Rhetoric and Communications Journal (July 2020) is published with thе financial support of the Scientific Research Fund, Contract No. KP-06-NP1/39 of December 18, 2019.