Rhetoric and Communications E-Journal, Issue 24, September 2016 http://rhetoric.bg/, http://journal.rhetoric.bg/
Rhetoric, PR, Media, Communication
Editor’s Notes
Stefan Serezliev, Ivo Piperkov, Plamen Pavlov, Ivanka Mavrodieva
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464
Read the original of the text (in Bulgarian)
PR, Public Communication, Advertisement
Dimitrina Stefanova – Features of PR Strategy and its Implementation in Stages
Aleksander Hristov – Advertising and PR Formats in Media: Contemporary Understandings, Borderlines, Terminology
Lyubomira Hristova – The Features of Political PR at an Institutional Level in Bulgaria
Communication, PR, Internet
Slavianka Angelova – Effective Communication in Online Brand Community through the Social Network Facebook
Boyan Koutevski – The Role of Text as Effective Tool of the Trade-Oriented Communication (Based on the Practices Used in Twitter and Facebook)
Milena Yankova – Corporate Culture and PR Practice. Positive and Negative Factors for PR in the Corporate Environment. Media as a Factor
Anelya Yaneva – Communicative Projections of Global Index for Sustainability Realized Through PR 2.0, Web 2.0 and Social Media
Radina Ralcheva, Milen Filipov – Green CSR Initiatives and Specifics in their Electronic Media Coverage
Book Review
Ivanka Mavrodieva – Michael Hauben and Ronda Hauben, Netizens: On the History and Impact of Usenet and the Internet
Todor Simeonov – „E-Learning and Social Media Education and Citizenship for the Digital 21st Century“
Good Practices
Sonya Alexieva – 20 Years – Bulgarian Public Relation Association. PR Memories Twenty Years Later. People Make History and History Lives through Facts
Alexandra Veleva, Silviya Aleksandrova, Gerald Bruchmann – Multichannel Marketing in terms of Credoweb™ – the Healthcare Communications and Information Platform
Elitsa Nikolova – Rakovski National Defense College in Bulgaria and its Alumni – a Communication Plan
Georgi Bisserov Nikolov – Introduction of Integrated Services and Creation of Complex Administrative Services (CAS)
Scientific Events and Conferences
Yanka Tocheva – SIETAR Europa Congress. 21st Century Waves of Change. Cultural Dexterity for Turbulent Times. Dublin on 22-27 May 2017
About the Contributors
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464
Read the original of the text (in Bulgarian)