Review of the Journal “Foreign Language Teaching”
Category Archives: September 2012 Issue 5
Iglika Kassabova – Media and New Media – a Change in the Rhetorical Paradigm. Defining and Redefining some Notions
Abstract: The aim of the following article is to present the changes of the rhetorical paradigm in the modern era – the Internet and the dynamics of the new web based social media platforms, forums, blogs, online newspapers and magazines. The main thesis is that the modern orator – the copywriter, adapts quickly and flexibly to the new media space without underestimating the importance of the audience. The copywriter shifts successfully to textual and visual forms that serve to new communication channels. Internet as a media continuum, which not only covers the information needs, but also requires innovative information standards.
Key words: rhetoric, Internet, media, copywriter, audience, social networks, forums, blogs, online texts.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Viara Genova – Analysis of Parliamentary and Public Debates on the Regulation of Cohabitation
Abstract: The article „Analysis of parliamentary and public debate on the regulation of cohabitation” examines the debates on the Family Code, passed by the Parliament in 2009. The author focuses on the groups of socio-cultural, religious, economic and legal arguments and their logic of use. The study traces the development of parliamentary debates and displays their main features by comparison with parallel ongoing public discussion on the topic.
Keywords: Family Code, family, parliamentary debates, public debates, cohabitation, rhetoric, argumentation.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Ina Bacheva – Crisis Communication in the Social Media Age
Abstract: Thefollowing article aims to define the subject “crisis”. It also has the purpose to show some of the good practices and some mistakes in the communication strategy when managing crisis. The main thesis is that in the era of Internet and new social media, the crisis communication is out of control of any individual or organization and the crisis communication managers have to accept that nothing can stay hidden forever. The main hypothesis is that crisis communication should be open, fast, accurate, related to different platforms and has to contain the component of cyberspace. The article has three main parts – theoretical, analytical and practical. The theoretical part gives definition of the subject “crisis”. It also follows the three stages of its development. The analytical part presents the change which occurs in crisis communication as a direct result of technological progress. In the third part the effective crisis communication is outlined. The second goal of the study is focusing on the components which the crisis communication should include in order to meet the challenges of working in the new information environment of an immediate media-cycle in which the relevant information is available, and on the other side, the stakeholders get news from different platforms.
Keywords: crisis, Internet.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Boyan Zahariev – Possibilities and Impossibilities for Online Communication Media in the Subways of Sofia and Vienna
Abstract: The article raises the question of building an online image of a specific type of media. The emphasis of the study is on analyzing the attitudes of passengers and location of screens, analyzing the layout and content of websites of the media in Sofia and Vienna. The study analyzes the web pages of some media and how they describe themselves – their mission and goals. The main emphasis is on the clarity and form of presentation of news and the programming schedule and the method of transmission over the Internet. Attention is drawn to the form in which the personnel of the media in the subways of Sofia and Vienna are presented. The analysis of the opportunities is important for advertising and mentioning various advertising strategies as a part of the mission of the media on their web pages. The study also examines the presence of the media in social networks and how they use them to build online image and to attract audiences and advertisers.
Keywords: Media in the subway, online image, advertising in the subway, social media.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Maria Momchilova – The Possibilities for Free File Transfer over the Internet: Scanlation
Abstract: The aim of the article is twofold: first, to discuss briefly manga as a mode of communication and define scanlation as one of the prerequisites for sustainable online communication; second, to outline the system of complex relationships between scanlators, copyright defenders, manga audience and publishing conglomerates.
Key words: manga communication, scanlation, online communication, copyright issues, manga audience, manga fans, publishers.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Tzvetelina Stoykova – At the dawn of Radio Communication; or how Exactly the Radio became a Cultural Phenomenon
Abstract:The article traces and describes the milestones in the development of the radio, emphasizing on the cultural power and influence which it had on the people. The purpose is to focus on the importance and the power of one mass media which has managed to conquer many people for a short period of time. The necessity for such historical overview of the development of the radio lies the fact that its invention is the starting point for the improvement of media communication. The key periods of its development are described in the article. The accent is put on the earliest period of its development.Memories and stories of people who were contemporaries of its appearance and development are collected and cited. On the one hand they complement the available information, and on the other hand, they reflect the picture of the past years and describe the spirit of this period.
Keywords: radio, the milestones in the development of the radio, cultural power of radio, history of radio.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Denitsa Surudzhiyska – From Media Coverage of Disasters to Documentaries – Transformation of Ethical Dimensions
Abstract: Reports and analytical television formats present different examples of journalistic reactions in a crisis. In this sense, time can be interpreted as a stroke in the development of a crisis, as its central mechanism and embodiment. On the other hand, time can also become a function of coverage, framing evolution or degradation – from an exclusive media reaction to the staid look of the journalist – analyst. The purpose of this research is to track trends in the practice of the three national televisions – BNT, BTV and Nova TV and the theoretical aspects in media coverage of disasters. The findings allow definition of the main problems in terms of media reactions in such situations and potential impact of these reactions on the audience.
Key words: journalism, television, news, documentary, disaster, ethics.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Mincho Nikolov – Career and Professional Epidemics
Abstract: The article presents the relationship between the acquired professional qualification and the current career status of employed people. It turns out that in most cases the expectations of success and the actual work achievements differ in value, direction and strength. The professional qualification of human resources for a certain work type is not purposefully used, which generates dissatisfaction. Longer duration of such employment leads to massive physical, emotional and behavioral problems, including the occurrence of suicidal feelings, stroke, heart attack, colitis, ulcers, gastritis, obesity, migraine, asthma, infertility. Inadequate employment triggers these manifestations of the “professional burn-out” syndrome, which in turn marks the rate of „professional epidemic” in our society very high.
The following research aims to determine the proportional differences of professional interests and career success, as well as the psychological aspects regarding the losses and benefits with employed people.
Keywords: career, professional epidemics, professional qualification, employees, success rate, professional burn-out syndrome.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464
Ely Popova – Communication and Career Development of Library Staff
Abstract: Communication with regard to professional development is an important mechanism for human resource management in libraries and is an essential element of the organisational culture. The article highlights key aspects of the topic in the communication processes which take place in the library; it also identifies the reasons for its overall development and deeper analysis. The introduction compares views from specialised literature on organisational communication, theoretical sources on communication psychology and organisational behaviour, and their relevance in the context of library organisations. The article also provides grounds for the need to examine the problem independently, to develop proposals for the improvement of the current situation, and to create effective models in the future.
Keywords: library, communication, career development, library staff.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464