Abstract: The aim of the article is twofold: first, to discuss briefly manga as a mode of communication and define scanlation as one of the prerequisites for sustainable online communication; second, to outline the system of complex relationships between scanlators, copyright defenders, manga audience and publishing conglomerates.
Key words: manga communication, scanlation, online communication, copyright issues, manga audience, manga fans, publishers.
Rhetoric and Communications E-journal, Issue 5, September 2012, http://rhetoric.bg/, ISSN 1314-4464