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Category Archives: April 2014 Issue 12
Lon Safko – „The Bible of Social Media. Tactics, Tools and Strategies for Business Success” Reviewer Silva Dimitrova
Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc.; holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, […]
Luben Penkovski – Software Tools for Researchers or How to Organize Your Materials with Qiqqa, Zotero and Mendeley
Abstract:In recent years there has been rapid and thorough penetration of information technology (IT) in all spheres of public life. The paper aims to present the software products Qiqqa, Zotero and Mendeley as tools which support the research work and authors of scientific texts from different genres. Qiqqa, Zotero and Mendeley have been easily integrated […]
Yanica Dimitrova – Management of Organizational Identity through New Media Tools
Abstract: The article argues the importance of the new media / Web 2.0; Web 3.0 / for competent management of organizational identity. The problem addressed is significant because the dynamic conditions of the modern business environment, driven by the change of the nature of the organization, are achieved by the members of the company’s organizational […]
Rostislav Davidov – Social Networks as a Communication Tool with Internal and External Audiences in NGOs
Abstract: This article raises the question of the use of social networks in the NGO sector in the communication with internal and external audiences. What is covered, are the differences in communication possibilities offered by online environment and the real actions that are implemented by the management of NGOs. Concepts such as digital audience and […]
Dessislava Manova-Georgieva – Public Shaming of Individuals and Companies on Social Media
Abstract: The birth of interactive social platforms and the conditions for online, live dialogue with brands and institutions worldwide has made possible the appearance of a new social paradigm. Social media make possible the appearance of communication techniques which shorten the distance between institutions, public figures, brands and companies, and people. They are changing not […]
Anna Valkanova – Corporate Brand and Online Communications – Possibilities and Trends (Apple’s Approach)
Abstract: This paper presents the results of а research focused on the role of online communication tools for building and developing corporate brands. The article identifies the possibilities of internet sites for integrated corporate communications and corporate brand positioning considering the two-way symmetric model. The specifics and trends in expressing the corporate brand through corporate […]
Plamen Pavlov – App generation – Generation of Mobile Programs
Abstract: After MTV generation, IPod and iPhone generation, after NET and Facebook generation here comes the brand new generation of those addicted to mobile apps. For 2013 Nielsen marked growth of iOS and Android apps over the ordinary WEB browsing. There is a new way of interacting with the Internet, new communication based over super […]
Gergana Apostolova – The Metaphors & the Web
Abstract: Even as broadly studied as they are in nature, form and structure, metaphors are inexhaustible routes for the transcendence of the cultures of humanity both diachronically and synchronically from the traditional world into the immense spaces of the WWW. In the present paper the metaphor is seen through the metaphor of e-kind as an […]
Silva Dimitrova – Specificity of Virtual Visual Rhetoric in TED.com
Abstract: The articlepresents specific characteristics of virtual visual rhetoric in TED.com. The subject of analysis is the presence of presentations in the virtual sphere and the role of the Internet as a public sphere in the distribution of those presentations. The method is based on visual rhetoric analysis presented in the book ‘Visual Language’. It […]
Nora Goloeshevska – (New) Visual rhetoric, New-Rhetoric and Visual Semiotic
Abstract: The article examines the Francophone paradigm in the visual communication studies, formulated in the second half of the last century in the texts of Roland Barthes, Jacques Durand, Jean -Marie Flush, Saint – Martin and the Group μ, defined as the “rhetoric of the image” and /or “visual rhetoric”. The proposed analysis aims to […]
