Abstract: The articlepresents specific characteristics of virtual visual rhetoric in TED.com. The subject of analysis is the presence of presentations in the virtual sphere and the role of the Internet as a public sphere in the distribution of those presentations. The method is based on visual rhetoric analysis presented in the book ‘Visual Language’. It includes 5 stages and the use of basic rhetoric terms. Firstly an analysis of a specific presentation has been made, namely Jill Bolte Taylor’s‘My Stroke of Insight’, and secondly an interpretation of the results follows. In the study a method is probated which could be used in future scientific analyses.
Keywords: visual rhetoric, virtual rhetoric, TED.com.
Rhetoric and Communications Е-Journal, Issue 12, April 2014, http://rhetoric.bg/, ISSN 1314-4464