Abstract: After MTV generation, IPod and iPhone generation, after NET and Facebook generation here comes the brand new generation of those addicted to mobile apps. For 2013 Nielsen marked growth of iOS and Android apps over the ordinary WEB browsing. There is a new way of interacting with the Internet, new communication based over super mobility and hyper locality. There is new sociological, social and psychological behavior based on interaction with all pocket and bag carried smart devices that can be described as App Generation way of dealing with the technology and society.
Keywords:App generation, mobile apps, hyper locality.
Rhetoric and Communications Е-Journal, Issue 12, April 2014, http://rhetoric.bg/, ISSN 1314-4464