Category Archives: Uncategorized

On inference, understanding and interpretation in visual argumentation: Challenges and problems

Rhetoric, Visual Rhetoric and Visual Argumentation

Igor Ž. Žagar

Educational Research Institute & University of Primorska, Slovenia

igor.zzagar@gmail.com

Abstract: For the past twenty years (or so) the field of argumentation has become more “flexible” and open to new approaches, to approaches that are not based merely on logic (of one form or another), nor even just on language. Visual argumentation started to develop in the nineties, and scientific literature flourished at the beginning of the new millennium (Groarke, Birdsell, Kjeldsen, Roque, Tseronis, …), in 1997 Michael Gilbert (Coalescent Argumentation) proposed four modes of argument (ation): logical, emotional, visceral (“physical”) and kisceral (“meta-physical”, “intuitive”), and about ten years ago, Christian Plantin published a large volume on the role of emotions in argumentation – “Les Bonnes raisons des émotions – Principes et méthode pour l’analyse de la parole émotionnée” (2011). This paper is concerned with understanding and interpretation in visual argumentation, more precisely, with its vague methodology and epistemology. Theoretical claims are supported by empirical findings, based on a questionnaire.

Keywords: visual argumentation, reasoning, understanding, interpretation, enchronic analysis, (re)constructed reality.

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The understanding of the human being and its relevance for persuasion

Rhetoric, Visual Rhetoric and Visual Argumentation

Rafael Jiménez Cataño

University of the Holy Cross, Rome

Email: jimenez@pusc.it

Abstract: The different ways of defining the human being or of perceiving human essence involve shifts of the persuasive power among the three persuasive appeals. Aristotle defined man as an “animal that has logos,” but for him logos is only one of the three appeals. Nowadays, there is a very widespread sensibility in favour of the strong weight of pathos, which is sometimes sentimentalism, but often, it is simply a response to a paradigm of humanity that takes emotion more into account, without replacing reason with emotion. This sensibility is noticeable in the current propensity to see “human” traits in non-human animals, not primarily in their intelligence, but in attitudes that resemble acts of care. This means that we recognize humanity in care. Philosophy of care places vulnerability at the same level as rationality in the definition of the human being and in the relationships that are created between people. This highlights how truly social – communitarian – the “knowledge society” could become.

Key words: human identity, care, argumentation, knowledge society, pathos, empathy.

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Andrea C. Valente

Andrea C. Valente, PhD (c), is a Course Director at York University, Canada, with focus on teaching rhetoric and composition, Canadian culture, and social studies to ESL undergraduates. She is an Applied Linguist and her main research is on rhetoric studies and on foreign language learning and teaching in higher education. Her doctoral dissertation is at the intersection of the humanities and neurosciences with the title, “The Vernacularization of the Neurosciences: A Case Study of Neuro-Autobiographies in the Age of Complexity”. Her research interests are in the fields of Academic Writing, Discourse Studies, Cross-Cultural Communication, Applied Linguistics. Same publications: Resilience and Well-Being Among International Students During Acculturation Process: Blogging Without Borders (2018), Online Advertisements of Personal Brain Wearables in the Everyday: Click Here, Learn More! (2017), Shaking, Spinning and Entangling under Complexity Theories: A Case Study in Digital Autobiographies (2017).

E-mail: valentac@yorku.ca

Ancient Indian version of argumentation in a debate (the logical schematism of “catuskoti”)

Stanislava Rasheva

Sofia University “St. Kliment Ohridski”, PhD student

e-mailsrasheva@gmail.com

Abstract: The article reveals the specifics of the first form of theoretical argumentation during a debate in the ancient Indian spiritual tradition. It presents the evolution of this technology in the Buddhist tradition and explains the importance of this approach for the emergence of the first categories in Indian philosophy. The analysis is based on original sources.

Keywords: prephilosophy; Sanjaya, Budha, Naagaarjuna, catuskoti, public disputes, philosophical dispute, catuskoti

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 A Cultural Dimension as a New Perspective to Teach about the European Union: Taking ‘Cultural Studies on European Integration’ in China as an Example

WANG Xiaohai

School of English for International Business, Guangdong University of Foreign Studies, Guangzhou 510420, P. R. China

Email: wangxhai@gdufs.edu.cn

Abstract: European integration is not only an economic, political and social process, but also a cultural one. From the very beginning of the European integration process up to the 1980s, culture did not come into the sight of those who determined priorities at the European level and it was marginalized by the majority of academic studies about European integration. In recent years, an interest in the cultural dimension of European integration has been developed. Scholars argue that a cultural dimension should be added to political, economic and social European integration. This paper probes into the theoretical basis on which a textbook designed for MA students in China, ‘Cultural Studies on European Integration’, can be founded and illustrates what possible topics could be included in teaching the course, in the light of the interrelationship between culture and integration.

Keywords: EU Integration, cultural studies, Chinese higher education, cultural dimension

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Communication as a Factor for Effective Leadership

Iya Todorova Petkova – Gourbalova

Sofia University “St. Kliment Ohridski”, FEBA

E-mail: iya.petkova@feb.uni-sofia

Abstract: Leadership, as a process and social phenomenon, brings together people around a common goal. The leader empowers and guides followers to create added value for all stakeholders. Research on leadership, its formative elements, as well as its results, are dictated by the current interest in effective management and leadership. There is a strong interest in exploring communication as a factor for successful leadership. Leaders in their desire to be successful are also trying to be good communicators. Communication is perceived as a core management competence by both leaders and followers. With new technology advancing, it is necessary to rewrite the established leadership models that are built mainly on traditional forms of communication. New forms of communication impose a new type of leadership.

Keywords: leadership, communication, leadership communication, transformational leadership.

Rhetoric and Communications Journal, Issue 40, July 2019

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Fake News as a Rhetorical Device

Maya Vassileva

Faculty of Journalism and Mass Communication

Sofia University “St. Kliment Ohridski”

Email: mdvasileva@uni-sofia.bg

Abstract: Intentionality in fake news production is central in many academic definitions and needs to be considered. Fake news is not well-defined concept and still the current approaches and definitions are not unidimensional. Frequent use of the term for political purposes in recent times has become a label to discredit legacy news media. Labeling mainstream media discourses as fake news in rhetorical facet means a doubt on a certain story and is next step further to undermine trust in information and also shake trust in media system as a whole.

Keywords: fake news, misinformation, disinformation, rhetorical device, fake app

Rhetoric and Communications Journal, Issue 40, July 2019

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Public speaking, a developing and improvement of oral skills

Valeria Kardashevska

NATFA – Sofia

Email: kardashevska@mail.bg

Abstract: People have been communicating using the word since ancient times. The ability to influence the audience, to transmit emotions and to provoke feelings through speeches is more important in comparison with the sharing information. Today, new technologies establish new ways of communication the need to master the skill to act through spoken, not just written, is getting even bigger. It is affecting more and more spheres, today are looking for powerful and influential speakers and leaders who are prepared to engage and provoke in public appearances their audiences and followers. Consequently, the first part of the article is dedicated to present the information how to improve rhetorical and listening skills, and the second includes practical advice and exercises which are useful during the process of forming and developing skills, articulation, mеlogy and others.

Keywords: speech, public speaking, speaking skills, speaker, orator skills.

Rhetoric and Communications Journal, issue 38, January 2019

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Revision of the Conceptual Framework for Integrated Marketing Communications (IMC) – Part 1

Boyan Kutevski

Sofia University “St. Kliment Ohridski”, part-time lecturer

E-mail: koutevski@gmail.com

Abstract: The main goal of the paper is to present a ‘revisit’ to the integrated marketing communications (IMC) concept, based on the key changes in the communication environment with the emergence of online media (incl. social media and online trade platforms). The author reviews the opportunity of IMC to serve not only as a ‘side’ element in the sales process but to guide it, simultaneously acting as a means of communication, a sales channel and a data-gathering tool for the effectiveness of the synergic system (communications and trade). The highlight of the paper is the detailed study of the potential to put the brand into the center of IMC as a complex and universally functioning marketing and cultural construct. Brand owners can use IMC as an engagement tool. Engagement, in terms of psychology, is closely related to emotional decision-making. Therefore, the brand concept aspects reviewed are closely related to the IMC – the brand represents an integrated system, in which consumers can decide on following different journeys to a brands of their choice.

Keywords: integrated marketing communications (IMC), brand, market mix, advertising, social media.

Rhetoric and Communications Journal, issue 38, January 2019

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Motivation profile

Tzvetan Davidkov

Sofia University “St. Kliment Ohrdiski”

E-mail: tzvetandavidkov@feb.uni-sofia.bg

Iya Gurbalova

Sofia University “St. Kliment Ohrdiski”

E-mail: iya.petkova@feb.uni-sofia.bg

Abstract: The text discusses the possibility of developing an instrument for identifying the motivational potential (motivation profile) of specific factors of the work situation. It is argued that this is possible by comparing the significance of these factors and the level of satisfaction with their actual state.

Keywords: motivational profile, factors of the work situation, motivation potential.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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