Issue 52

Rhetoric and Communications Journal, Issue 52, July 2022

Pedagogical Communications and Intercultural Communication



Prof. Margarita Bakracheva, PhD

Sofia University “St. Kliment Ohridski”

E-mail: mbakrachev@uni–

Assoc. Prof. Maya Sotirova, PhD

South-West University “Neofit Rilski” – Blagoevgrad


Editor’s Words

Intercultural Communication

Pedagogical Dimensions of Intercultural Communicative Competence in a Practical Context  – Siyka Chavdarova-Kostova

Intercultural and Multilingual Communication in a University EnvironmentYanka Totseva

Multicultural Career Guidance in the School Education System – Maya Sotirova

Cultural Sensitivity Training for Bulgarian Teachers: Results from an Observation Experiment – Hristina Sokolova

Pedagogical Communication

Mechanisms of persuasion in pedagogical communication – Silvia Tsvetanska

Pedagogical Communication through the Postmodern Discourse on the School Institution – Veska Gyuviyska

Manifestations of Pedagogical Communication: Virtual, Formal and Semi-formal – Kalina Yocheva

Doctoral Student Debuts

Antisemitism and Antiziganism: State of the Art and Challenges for Citizenship Education – Elizaveta Firsova, Arne Schrader

Business Communications and Cultural Specifics in the Behavior of Generation Z – Daniel Vasilev

Scientific Events and Research Projects 

The Project Rhetoric for Innovative Education (RHEFINE) and Bulgarian Contribution to it (Institute of Rhetoric and Communications) – Yovka Tisheva

Cross-linguistic and Cross-cultural Practices, IOW Project and Dictionary Presented at the 6th ESTIDIA Conference – Paola Giorgis and IOW (In Other Words) Editorial Board

Book Review

Book Review: “The Akathistos Hymn: Word and Image”by Miroslav Dachev – Ivanka Mavrodieva


Rhetoric and Communications Journal, issue 52, July 2022


Publishing information

Issue 52, July 2022

Rhetoric and Communications Journal

Editor-in-Chief: Prof. Ivanka Mavrodieva

Publisher: Institute of Rhetoric and Communications

ISSN 1314-4464

Website in Bulgarian:

Website in English:


Proofreader and Editor in Bulgarian: Nadia Kalacheva

Proofreader and Editor in English: Dara Tsvetkova

Prepress: “ITI” Press


Брой 52 на сп. „Реторика и комуникации“, юли 2022 г. се издава с финансовата помощ на Фонд научни изследвания, договор № КП-06-НП3/75 от 18 декември 2021 г.

Issue 52 of the Rhetoric and Communications Journal (July 2022) is published with the financial support of the Scientific Research Fund, Contract No. KP-06-NP3/75 of December 18, 2021.