Abstract: The present article is an attempt to describe briefly some changes in media and new function and role of the social networks in a rapidly changing world. The phenomena and trends are presented as a result of technological, social, psychological and cultural factors. Different cross points related to the development of media and social networks in the future are dealt with in brief.
Keywords: media, social networks, journalists, journalism, media management, media marketing.
Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464