Abstract: The article presents certain characteristics of manga reception and some of the unique practices of manga production and distribution. Placed within the framework of visual communication studies in Bulgaria, the text throws light on concepts such as “manga literacy” and phenomena like Comike. Analyzing the dynamics in manga production and distribution over a period of almost half a century, the author is able to build her own typology of manga.

Key words: visual communication, manga communication, manga literacy, Comike, manga typology.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: The paper deals with the problem of advertising representation, and in particular, with negative advertising representations of women, from several standpoints: the policy views of the EU, the Council of Europe and the UN; the relationship of representation to social reality (its truthful reflection or distortion); and the possibility of overcoming negative gender stereotypes by codes of conduct and through media education and awareness-raising. Several key issues relevant to the advertising representations of women are highlighted: the influence of media / advertising images in a negative direction (stereotypical and sexist images legitimize gender discrimination, undermine human dignity, etc.) and in a positive one (media and advertising can be an effective tool to fight discrimination through positive examples); the problem of whether images are realistic (i.e. how well they correspond to changes in female roles in society) and diversified (i.e. covering a range of different roles); and the need for tools that will be effective in changing the negative situation.

Key words: representation, advertising, media literacy, codes of conduct, distortion of social reality, European Union, Council of Europe, Beijing Platform for Action, gender stereotypes.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: The paper explores the theme of the nonverbal semiotics. The focus of the research is on some specific hand-to-face gestures in a TV program on BNT 1, a TV Channel, and their semiotic and psychological meanings. The observations presented in this article are part of the work on the project № DTK02/11 “Models and Tools for Spoken Communication of Contemporary Bulgarian language” funded by the Scientific Research Fund of the Ministry of Education.

Key words: semiotics, nonverbal communication, gestures, мedia behavior, television

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract:This paper presents the results from observations and analysis of four shows in two Bulgarian televisions. The focus is on the removal of specific and general characteristics by comparing the behaviour of lead in establishing the non-linguistic means. The article is not exhaustive; it marks the actual problem that requires an interdisciplinary approach to research.

Keywords: nonverbal communication, gender, media

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: The article presents the results from a brief analysis of factors influencing media communication. The hypothesis is that it is possible to evaluate the potential of media diversity when the researchers take part into account the complex combination of factors and use relevant methods. The results of the analysis are useful in connection with the growing demands for information and the different interests of the main in the contemporary society.

Keywords: media, media communication, specific features.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: A brief presentation of the new roles of advertising in the contemporary communication process is presented in an essayistic style. The accent is on the specific features, advertising campaigns and problems. The focus is on the future of communication and the new modus vivendi of the old advertising style.

Keywords: advertising, communication, product, brand.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: The article discusses the changes in computer-mediated communication and virtual communities and recognizes that they are due exclusively to the development of social networks. Social networks have created an integrated environment where many different types of communication (to criteria that distinguish different types of computer-mediated communication) are possible in the same virtual space: public / private, synchronous / asynchronous, with informative function / solidarity / operational / entertainment etc. They are used for communication with virtual communities different in their: social identity, national belonging, and functional purposes. Complex expression is achieved: through text, visual, audio, and video materials that work together. The eased multifunctional environment expands the social base and the upper and lower age limits of users. Drivers of interaction in social networks are not computer-based groups, but ordinary users, united by common interests and causes. As a result of these processes the sharing of common discourse practices increases. The hybridisation of the speech removes the differences between written and spoken language, registers, styles and even languages.

Keywords: computer-mediated communication, virtual communities, social networks, internet  communication, information society, internet discourse

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: The article presents the results of a comparative analysis of the publications of two journals, and it describes the stylistic too. The titles of the publications are the topic of the analysis. The Jacobson’s model is chosen to illustrate the mechanism of communication. The method of research includes theoretical formulations of Martin–Lagardette and Gergana Dacheva.

Keywords: stylistic, media, newspapers, Bulgarian media, French media, comparative analysis.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract: The current paper includes a survey on the contemporary novels published between 2009 and 2012 and some Bulgarian authors from the point of view of literature. The focus is on the genres, characters, specific narrative, time, and stylistic techniques.

Keywords: media, literature, novel, characters, time.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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Abstract:This material represents an emotional sharing about how the PR can help solving problems in healthcare. It shortly retells the campaign aimed at the establishment of a new method of our country for the treatment of a particularly aggressive brain tumour called glioblastoma. As a result of the campaign the Bulgarian Ministry of Healthcare gave sum necessary for the equipment of the specialized Hospital “Saint Ivan Rilski” and for buying the Belgium antitumor vaccine that saves lives.

Keywords: PR campaign, healthcare, brain tumor, antitumor vaccine, short documentary.

Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464

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