Sofia University “St. Kliment Ohrdiski”
Abstract: The present analysis aims at identifying a particular case (the propaganda) in the context of a particular communication subject. The analysis includes presenting of the etymology and classic methods of propaganda. The TSI which incorporates the intensification in the economic partnership between twelve CEE countries with access to Baltic, Adriatic and Black seas presumably has the potential to be among energy diplomacy milestones in particular. The objective assessment of the messages by which authors and supporters of the concept are projecting its impact on end addressee should be grounded on several key components. The analysis includes the choice of a venue, communication channels, object and objectives of the communication processes. The study of the communication tools which are hypothetically applicable for the purposes of TSI should identify, summarize and highlight the communication of: an issue (“energy dependence”) and a solution (“diversification of the energy infrastructure through alternative channels”). The survey aims at suggesting in a summary particular conclusions and prognoses in regard with the adoption of specific communication tools about TSI.
Keywords: propaganda, communications, Three Sea Initiative, power sources, communication components, energy diplomacy.
Rhetoric and Communications E-journal, Issue 30, September 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464