Sofia University “St. Kliment Ohrdiski”
Abstract: The current study is devoted to the opportunities of narrative in public communications and the persuasive functions that a personal story possesses in building of communication campaigns and establishing powerful connections and trust relations with our audiences. Using basic terminological concepts concerning the different types of rhetorical arguments, the author makes an attempt to provide answers to current issues with respect to the necessity and benefit of using personal stories in public relations and the interaction between organasations and their audiences.
Key words: narrative, communication, public relations, brand, rhetoric, argument.
Неда Ванева – Аргументативна стойност на личната история в пъблик рилейшънс
Rhetoric and Communications E-journal, Issue 30, September 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464