Positive Communication as a Basis for Creating Effective Public Policy in a Touristic Service Activity

Daniela Koteska Lozanoska

University “St. Kliment Ohridski” – Bitola, Faculty of Tourism and Hospitality – Ohrid, R. Macedonia

E-mail: daniela.k.l.ohrid@gmail.com

Abstract: The process of policy making is directly affected by the public and proclaimed public opinion. In fact, public opinion largely has or should have influence on the creation of public policies. In this paper, the main subject is the essence of the idea of the impact and role of positive communication in the creation of efficient and effective public policies. For this purpose, empirical research is conducted within the airport “ St.Paul the Apostle” in Ohrid, The Republic of Macedonia, in order to see the satisfaction of passengers that conducted services in the realized flights. More specifically, the survey was conducted on a group of participants who use flights from Basel and Zurich. Moreover, the following hypothesis is demonstrated as positive “The more careful is the reference to the positive communication when using air services, the more can be expected positive effect on client acceptance of the public policy manifested by the airline company.”

Keywords: public policy, public, air company services, communication.

Rhetoric and Communications E-journal, Issue 30, September 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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