Sofia University “St. Kliment Ohrdiski”
Abstract: The article presents the results of an analysis of video lectures in Coursera from rhetorical standpoint. The analysis is focused on clarifying the application of the five rhetorical canons: Inventio; Dispositio; Elocutio; Memoria; Actio in the context of virtual academic communication in Coursera.
Keywords: Coursera, academic communication, virtual rhetoric, visual rhetoric, rhetorical analysis, rhetorical canons.
Rhetoric and Communications E-journal, Issue 30, September 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464