Abstract: The article is dedicated to the social roles of the celebration in the era of the images (since the 1960s). The purpose of the study is to identify the significance of the celebration with the validation of leading trends related to the development of information technology, marketing communications and branding. A subject of examination is the interconnection of festive events, held in cities in different countries and continents, with cultural models and branding processes in the time perimeter given. The focus is placed on the importance of modern celebrations in the development of urban brands. The study is based on certain theoretical formulations for the era of images and branding.
Keywords: celebration, festival, branding, era of images, identification.
Rhetoric and Communications E-journal, Issue 18, July 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464