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Category Archives: July 2015 Issue 18
Ivanka Mavrodieva – Agnieszka Budzyńska-Daca – “Retoryka Debaty. Polskie wielkie debaty przedwyborcze 1995–2010”
Rhetoric and Communications E-journal, Issue 18, July 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in English and Bulgarian)
Ljuba Костова – The life and Work of Mary Montessori Dedicated to the Education and Training of Children
Abstract: This article presents the short biography of the Italian doctor and pedagogue Maria Montessori. It reviews her basic concepts of a child as a doctor and pedagogue in two of her most fundamental books – «L’enfant» and «La pédagogie scientifique. La maison des enfants », and also shows some of the specifics in the […]
Georgi Petkov – Introduction to the Translation of Alanus De Insulis, Summa De Arte Praedicatoria, PL 210, 0109 – 0198A
Rhetoric and Communications E-journal, Issue 18, July 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in Bulgarian)
Georgie Petkov – The Translation of Alanus De Insulis, Summa De Arte Praedicatoria, PL 210, 0109 – 0198A
Rhetoric and Communications E-journal, Issue 18, July 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in Bulgarian)
Hristina Hristova – Celebration in the Role of a Master
Abstract: The article is dedicated to the social roles of the celebration in the era of the images (since the 1960s). The purpose of the study is to identify the significance of the celebration with the validation of leading trends related to the development of information technology, marketing communications and branding. A subject of examination […]
Tina Satieva – Reasons and Methods for Organizing Special Events
Abstract: An attempt to clarify the essence, the place, the role, and the functions of the Special Events in the context of the integrated marketing communications (IMC) is made in the following article. A classification of the reasons, summarized in five groups, for organizing a special event is made. A proposal for the classification of […]
Tzvetan Kulevski – The Power of Rhetoric or Rhetoric of Power
Abstract: The paper examines manifestations of rhetoric from the antiquity to modern times. The focus is on establishing of the power of rhetoric as theory and practices. The text is an attempt to give an answer of the question whether there are grounds to talk about the rhetoric of power. Keywords: rhetoric, history of rhetoric, […]
Georgi Petkov – Medieval Western Rhetoric in the Perspective of Contemporary Commentary Literature. Overview of the Primary Sources of Medieval Rhetoric and Fundamental Modern Interpretive Lines
Rhetoric and Communications E-journal, Issue 18, July 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in Bulgarian)
Gergana Rayzhekova – Clubs as Contemporary Alternative Media in Bulgaria
Abstract: The contemporary alternative music scene in Bulgaria is still an unknown field of research especially when it comes to the need for systematization, classification, periodization, conceptualization and theorization of the processes, activities and phenomena connected to clubs in Bulgaria. The subject is very up-to-date in the current situation where due to the disappearing of […]
Iglika Kassabova – A New Rhetorical View of Media Environment – from Televisions to Social Media
Abstract: The focus of this article is placed on a significant and problematic field in public media – rhetoric and its specific manifestations in TV media and virtual (digital) media environment. The consistent development of technologies and innovation in the past decades introduced a new media model facilitated by the web. The dynamic development of […]
