Tolya Stoitsova – Nonstandard Mass Media Language

Tolya Stoitsova – Nonstandard Mass Media LanguageAbstract: Mass media language is attractive for a research, because the media are an essential part of the culture and are accessible to all. Nonstandard in this language causes communication researchers not only theoretical reflections but also to practical studies. The article attempts to explain theoretically the positives and negatives of unconventional media language and give specific examples from the media. The nonstandard language of traditional media is discussed – in television, radio and press. Internet media are not ignored. With regard to the language, they do not make an exception to the traditional media. The short summary focuses on the role of journalists that despite the development of modern communication equipment and technology undoubtedly remains central.

Keywords: media language; nonstandard language; indefensible television camera; radio communication, graphic design.

Rhetoric and Communications E-journal, Issue 18, July 2015,,, ISSN 1314-4464

Read the original of the text (in Bulgarian)