Abstract: The current article accepts PR and rhetorical argumentation as essentially correlated. Rhetorical argumentation and the way it is given a meaning in PR context requires enhancing the overall levels of rhetorical comprehension being in a possession of contemporary PR practitioners. This current statement offers a practice tested technique, called the PR effectiveness technique, which provides an opportunity of a detailed rhetorical analysis to be made and thus key elements of PR techniques to be examined thoroughly, so that PR effectiveness to be obtained to a maximum level.
Keywords:PReffectiveness, rhetoricalargumentation, ThePREffectivenessTechnique, PRTechnique, PRCampaign
RhetoricandCommunicationsE-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464