Elitza Nikolova – Defining Public Relations as a Challenge

Abstract:  This article is an attempt to present and analyze definitions of the term public relations. The chronological view on academic, practitioner and organizational definitions traces tendencies in communication management.

Key words: public relations, communication management, publics, communication activities.

Rhetoric and Communications E-journal, Issue 7, January 2013,  http://rhetoric.bg/, ISSN 1314-4464


Read the original of the article (in Bulgarian)