Category Archives: January 2013 Issue 7
Ian Spatenka – Blogging and PR – Educational PR – Pelikan
Carina Duban – The Turkish Culture, Business, and Communication Seen by a Romanian Tourist
Abstract: The present paper aims to offer an analysis of the Turkish life, culture, business, and communication as seen by a Romanian tourist. It is the result of a personal experience from Kusadasi, Istanbul, and Antalya, as a tourist in Turkey. The work represents a short description of a part of the world that can be considered neither as a Western, nor as an Eastern society, but a mixture between tradition and innovation, old and new, intellectual and emotional, progressive and reactionary, Europe and Asia.We undertake through the present study to partially decipher Turkish hospitality, art of negotiation, and power of engaging in intercultural communication, etc. In the end, the tourist is fascinated by the Turkish beauty.
Key words: Turkish, negotiation, communication, hospitality, intercultural
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Stephanie Temelkova – The role of PR Events as a Part of Integrated Marketing Communication in the Tourism
Abstract: This article presents the term special events or PR events and their roles in the Integrated marketing communication – IMC. The special events perform specific functions that advertising communications and PR cannot carry out. The Integrate marketing communication reaches specific target groups. The special events contribute significantly to the establishing and creating of the image of tourist destinations.
Keywords: PR events, integrate marketing communication, tourism, destinations, target groups.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Sonya Alexieva – Online PR in Tourism: Changing the Rules of Communication (New opportunities for the MICE industry in Bulgaria to gain recognizability and attractiveness)
Abstract: The irreversible change that social media development brought to a great many professions has had the strongest impact on tourism-related jobs. The new digital world has changed the speed of message transmission and transformed expectations into sharing, users into people sharing the same views, and news into reliable information whose credibility is potentially subject to immediate verification. The previous anonymous customers saw the ‘open door’ of 24/24 communications and their status has changed from target audiences into faithful fans of products and services that they can advertise, and also compromise themselves. In the tourist industry, owing to online bookings, sharing sites and the power of blogs, the opportunity to choose a trip, a vacation or a hotel has become a personal decision that one makes after having seen, shared, and understood. Communications via the Internet have facilitated the dialogue with consumers in the field of tourism and turned knowledge, education, and experience through travelling into entertainment. On the one hand, the use of social and online media has made sharing, content generation and quick consumer feedback easier in online PR. On the other hand, the dialogue in the digital era requires a quicker professional response (activity skills, adaptation, listening, correction, transparency…), but also a sustained commitment through the social media. The social media have changed the ideas and the speed with which PR and advertising use communication policy on the Internet. Online PR speeds up information, dialogue, and customer feedback, especially in tourism and business travel. It also opens new opportunities for message recognizability and attractiveness in the MICE industry.
Keywords: tourism, online PR, social media, communications, information.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Isidora Damjanovic – Gender and Media
Abstract: The ruling ideas of gender are highly dependent on the media representation thanks to which the meaning of a culture is understood. In order to be present in society, media creates genders and communication, their image and sexuality.Photography, which increasingly dominates over print media and takes precedence over the text, not only tells us that we live in the era of photos, but also in the era of image that defines our body as popular, powerful, socially classified or as marginalized and absent. The long-established rules of patriarchal gender presentation in the media remain present through the women’s media which has the purpose to entertain (woman’s body in the media is a spectacle to watch) and through the men’s media which has something important to tell us and remind us of the supremacy and power (man’s body is restrained in the media).
Keywords:gender and media.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Stefan Serezliev – The Creative Horizons Facing Contemporary Advertising: The Creative Process
Abstract: In the series of articles the author examines some new creative perspectives facing contemporary advertising after the first decade of the 21st century. He observes the subject from different points of view depending on the different participants in the process of contemporary brand building where the creativity is one of the key factors for success: advertising agencies; the business and clients of agency; modern consumers and their role. The author also examines current trends and challenges concerning various creative resources using by advertising agencies…
Keywords: advertising, advertising agency, brand, integrated marketing communications (IMC), creativity, creative process.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Irina Perianova – Truth and Fallacies in Virtual Rhetoric
Abstract: As the Internet increasingly becomes partand parcel of our life, our everyday practices shift to virtual reality sites, and for many the e-agora has become a vicarious substitute for certain basic needs.However sincerhetoric is found in culture and culture is found in rhetoric, therepresentations and symbols of everyday material objects will crop up in an alternative reality. Feelings and messages also go viral. In many cases they may be regarded as simulacra, without any real manifestation. In this way the unmanifest becomes more manifest while the manifest is thus unmanifested.
Keywords: rhetoric, internet, social networks, online communication, material culture online.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Denitza Surudjiiska – TV’s expressiveness in Covering Disasters
Abstract: Howdoes the visual language of the television break corrections in the ethical expression and what lies behind the image of the disaster in TV reality? The idea of this analysis is to examine how the current standards for exclusivity of information are applied to the formats and standards of public media. The material explores creative approaches and technological tools embedded in the information flow about the earthquake of May 2012. Meanwhile, the text clarifies whether media reaction in terms of emergency must follow specific rules, what the characteristics of television expression in these moments are, what TV language embodies and especially – where the difference between the actual event and its parallel life on the small screen lies.
Key words: Journalism, television, expression, crisis, disaster, ethics
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464
Violeta Ashikova – The Political Communication in Bulgaria: its Contemporary Representation in the Field of Governmental Power and Opposition
Abstract: The main aim of the present research is to establish the contemporary specifics of the political communication between the government in power Citizens for European Development of Bulgaria (abbreviated GERB) and its opposition. A specific emphasis is put on the political language content and structure in terms of analyzing the processes of persuasion, structure of the messages and the interpretation of their meanings. The given examples reveal that despite those twenty years of democratic government in power, the communication between power and opposition still remains strongly confrontational and there are no prospects of its transformation to a constructively critical communication that is particularly typical of the developed countries.
Key words: political communication, political discourse, governmental power, opposition, verbal behavior.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464