Ivanka Mavrodieva – Rhetorical Features of Academic Presentations

Ivanka Mavrodieva – Rhetorical Features of Academic PresentationsAbstract: Abstract: The academic presentation is a relatively new format which enlarges its spheres of application, being implemented in different types of higher learning. Presentations are adopted as a method of lecturing and evaluating students’ progress during the course of studies and final exams. Presentations of academic essays, reports and master theses can also be addressed to colleagues and evaluators. Consequently, these types of academic presentations expand their sphere of application (and it is required to) into perfecting (improve) students’ presentation skills. Conferences, seminars and discussions are other fields where academic presentations are an effective way of introducing and presenting scientific research results. A presentation combines verbal, non-verbal, sound and visual elements; scenario, structure and slides. An actual presenting includes not only speaking and pronouncing, but also an effective behaviour, which implies the use of technical skills and non-verbal means of communication in order to influence the academic audience.  Rhetorical features are manifested on a verbal level whenever the presenter combines rhetorical figures and arguments; additionally during a modern academic presentation s/he includes visual metaphors and argumentation. The presenter prefers photos, video clips, tables, diagrams and figures which are used alongside verbal means. One relatively un-investigated and poorly developed area is the use of academic presentations during distance education and particularly the methodology of these kinds of presentations. Other aspects include how to establish database incorporating academic presentations and how to improve the quality of education in computer mediated communication. In conclusion, it is possible to say that academic presentations integrate common and basic elements but every presenter should have the rhetorical skills to speak relevantly in front of different kinds of audiences.

Key words: academic presentation, rhetoric, education, evaluation, online social media and social networks.

Rhetoric and Communications E-journal, Issue 4, April 2012,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in English)