Abstract: Main focus of the article is the role of the socialist conviviality, serving as a mediator between the ideological vision for the reality and the people who have to incorporate it. The celebration has been treated within the context of the new paradigma, in which the explanation of the world has been created. The common structure for all celebrations has been derived, as well as the mechanisms for transmission of the messages of the ideology.
Based on this, conclusions for the essence and the goals of the official conviviality in Bulgaria in the period 1944-1956 have been drawn.
Keywords: socialism, ideology, message, celebration, labour.
Rhetoric and Communications E-journal, Issue 2, December 2011, http://rhetoric.bg/, ISSN 1314-4464