Abstract: Rail transport is not very well developed, this combined with the serious financial difficulties, resulting in loss of position among clients and society as a whole. Applying the principles of PR can lead to improving the image of the railways. This can be achieved by maintaining a wide range of communication activities. It is necessary to pay greater attention to the maintenance of websites of various subcompanies, subject to the overall PR strategy. The principles of PR must be applied and the field of international cooperation in which rail transport participates or is a party. Even if some of the above tasks can be realized at first, this will inevitably lead to a focus on the activities of the railway and the willingness of the management to put the company’s management on modern principles.
Keywords: PR strategies, publicity, information, internet, modern principles.
Rhetoric and Communications E-journal, Issue 2, December 2011, http://rhetoric.bg/, ISSN 1314-4464