Iglika Kassabova – Some Rhetorical Special Features of Promoting Television Broadcasts as a Media Product

Abstract: Media rhetoric covers issues of theory, methodology and practice of targeted media communication in mass media. The focus of this article is on TV broadcasting, especially on PR and promotional/ self-promotional techniques for an adequate presentation of the TV content of the four national televisions in Bulgaria – BNT, bTV, Nova, TV7. The on-air and off-air promotion, the different channels and forms of promotion – print visuals, internet banners and social media platforms, are even more challenging for the creative and marketing departments in the Bulgarian TV channels.

Key words:rhetoric, media rhetoric, presentation, promotion, channels of communication.

Rhetoric and Communications E-journal, Issue 2, December 2011,  http://rhetoric.bg/, ISSN 1314-4464

Read the original of the article (in Bulgarian)