Anelia Popova
University of National and World Economy
Email: aneliapopova@abv.bg
Abstract: The manipulation of human consciousness is one of the essential, fundamental issues not only in modern journalism but also in all spheres of life. From how messages are received and how we interpret them, the individual steps and our decisions depend to a large extent. One of the effective ways to manipulate people’s minds is through television. It is the television that has successfully formed but imposes patterns of behavior and convictions, which are often contrary to the common human norms and ideals; clichés and patterns that lead to the unification of thinking. One of the alternative TV examples of an effective manipulative approach is the so-called generalization or placement of many different situations, messages, facts or characters under one common denominator. The information space is constantly saturated with various types of manipulative techniques – whether it be different show programs, news feeds, serious analytical or documentary programs whose primary purpose is to control and model human thought and consciousness. The aim of the article is to highlight the practical parameters and dimensions of generalization, as well as an effective modern manipulative approach to modeling, controlling and subordinating 
human thinking and consciousness.
Keywords: manipulation, manipulative techniques, generalization, television, television communication, consciousness
Rhetoric and Communications E-journal, Issue 30, September 2017, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464