National Polytechnic University, Odessa, Ukraine
Abstract: The paper outlines a self-identity pattern of a professional stereotype “Programmer” based on the results of the survey, conducted at the Computer Technologies department of Polytechnic University (Ukraine). The survey design outlines the physical, mental, professional properties of a programmer. The stereotype cognitive core represents the notion of a young man, 20-30 years of age, creative, plodding and purposeful, but exhausted physically and often lonely.
Keywords: professional stereotype; categorization; autostereotype; social perception; empirical data; association experiment; survey; self-identity; verbal image; external and ethical characteristics.
Rhetoric and Communications E-journal, Issue 34, May 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464