Abstract: The globalization of the world is a fact that cannot be underestimated. Internet and particularly social networks and social media play key role in non-governmental organizations (NGOs). Social media and networks involved in the formation of public opinion have changed the importance of public relations. They can be defined as a modern means of communication and rhetorical influence on an unlimited large group of people in a virtual environment. The purpose of this study is to assess how and whether Bulgarian environmental NGOs use the social network Facebook to attract the attention of society on global issues such as sustainable development.
Keywords: social platform, Facebook, sustainable development, communication, rhetorical effect, globalization
Rhetoric and Communications E-journal, Issue 20, November 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464