Abstract: The current article looks into the uses of pre-election slogans from a rhetorical point of view. The comparison between slogans used during the elections in 2011 and 2015 is another part of the research. The examples are selected from the Bulgarian public sphere and are illustrating the possibilities of large number of people being manipulated. The research includes 25 slogans, which are analyzed in context of their media representation and uses. The main thesis of the article is that slogans play a significant role during the process of establishment of attitudes, images as well as particular models of thinking and behavior of the specific electorate. The focus of the study is on rhetorical features of pre-election slogans used during the election campaigns which are featured in online media, as well as posters.
Keywords: rhetoric, slogan, poster, election campaign, online media.
Rhetoric and Communications E-journal, Issue 20, November 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464