Abstract: Graphic design, structure, vision, overall impression, the presence of buttons and links for subsequent communication in building or optimizing a website continue to be a topic. This article is an attempt to present the importance of websites in the work and functioning of the NGO sector in the implementation of virtual communication with internal and external audiences. The results ofa survey carried out among Bulgarian and branches of foreign non-governmental organizations are presented here. The focus is placed on rhetorical features, level of technological attainability and implementation of functional and practical elements in websites of organizations
Keywords: virtual identity, virtual rhetoric, visual communication, internet, online presence, eNGO.
Rhetoric and Communications E-journal, Issue 15, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464