Abstract. Corporate social responsibility (CSR) continues to be a phenomenon of current analytical interest that is also the subject of multiple interpretations, discussions and analyses within a number of theoretical frameworks. The present article attempts to systematize current concepts and descriptive constructs that relate to and explain corporate social responsibility (CSR) from a sample of the last 30 published articles in the journals of the US-based Academy of Management. In addition to the key concept of CSR, also reviewed are those of corporate citizenship, corporate social irresponsibility, and corporate volunteerism. Despite the obvious conceptual pluralism and the persisting differences in interpretations of CSR, the latter is seen as the pursuit of balance among shareholder expectations; stakeholders’ interests the society as a whole. From the point of view of strategy CSR is concerned with decision-making for the distribution of corporate resources towards attaining external to the corporation objectives and specific problems, whose proper resolution contributes to the overall corporate performance.
Keywords: corporate social responsibility, Academy of Management, corporate citizenship.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464