Category Archives: December 2014 Issue 14
Bilyana Georgieva – Linguistic Features of the Names of Bulgarian and American Holidays
Abstract: The purpose of this article is to make comparison between the names of the holidays in the Bulgarian and American official holiday systems and analyze the linguistic differences between them. On the basis of the gathered information we can highlight the similarities and differences between them in lexical and grammatical aspects and further apply them in transcultural linguistic creativity as borrowings and realia.
Keywords: holiday system of the Republic of Bulgaria; holiday system of the United States of America; terms of nomination; grammatical analysis.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Marina Djhonova – Degrees of Politeness in Formal Communication
Abstract: The article represents different tools in spoken Bulgarian language to express politeness, as well as the pragmatic and sociolinguistic factors that determine the degree of politeness the speaker chooses. The article focuses on the scale of indirectness expressed by questions in spoken media communication.
Keywords: politeness, indirect speech acts, media speech, pragmatics
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Stoyan Burov, Lilia Burova – Functionalism and Communicative Grammar
Abstract: two models of communicative grammar are discussed: the model of Geoffrey Leech and Jan Svartvik (for English) and the model of Ulrich Engel and Rozemaria K. Tertel (for German). Some representative studies of the Russian school are also considered. In theoretical aspect the debate is over topics of functionalism in modern linguistics and of the relation pragmatics – grammar. The aim is to answer the question – What is “communicative grammar”?
Кeywords: functionalism, pragmatics, grammar, communicative grammar
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Dafina Genova – Humor as a Communicative Strategy in Protests
Abstract: The aim of the paper is to study how humor as a communicative strategy framed politically motivated protests in Sofia in the summer and autumn of 2013. The analysis shows that humor has more than one function for each participant in the threefold relation in which it is situated: initiator or protesters, target (politicians and institutions) and onlookers. Humor is most efficient in the contexts in which protesters attain their social and political goals. In the contexts in which they do not, humor is efficient in the construction of community among the protesters and gaining support from onlookers. Other linguistic aspects of humor in the protests are also discussed.
Key words: verbal humor, humorous performances, communicative strategy, protest.
Read the original of the article (in English)
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Irina Perianova -„Ministry of Peace” or a Discourse of Power – Russia and Ukraine
Abstract: The article addresses the issue of the totalitarian type of power discourse which creates a fictive parallel reality lacking isomorphism with what is being described. I have set out to show the techniques used to put together a vocabulary and generate the conceptual tools for representing communications aimed at shaping a desired social attitude. As a result it also shapes the subject of a non-existing debate. More specifically, the article targets the propaganda language used in Russian mass media in the wake of the Maidan revolution early in the year, the annexation of the Crimea peninsula and the conflict with Ukraine, as well as the impact of these developments on the public at large. The article is based on news reports in different Russian TV channels, Russian newspapers, internet sites, blogs, online forums and posts as well as relevant publications in Russian language Ukrainian sources.
Keywords: power, mass of people, totalitarian discourse, language of propaganda, Russia, Ukraine, symbols, slogans, labels.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Read the original of the article (in Bulgarian)
Ventsislav Kozarev – A Conceptual Map of Corporate Social Responsibility: a Meta-review of the Academy of Management Publications 2006 – 2013
Abstract. Corporate social responsibility (CSR) continues to be a phenomenon of current analytical interest that is also the subject of multiple interpretations, discussions and analyses within a number of theoretical frameworks. The present article attempts to systematize current concepts and descriptive constructs that relate to and explain corporate social responsibility (CSR) from a sample of the last 30 published articles in the journals of the US-based Academy of Management. In addition to the key concept of CSR, also reviewed are those of corporate citizenship, corporate social irresponsibility, and corporate volunteerism. Despite the obvious conceptual pluralism and the persisting differences in interpretations of CSR, the latter is seen as the pursuit of balance among shareholder expectations; stakeholders’ interests the society as a whole. From the point of view of strategy CSR is concerned with decision-making for the distribution of corporate resources towards attaining external to the corporation objectives and specific problems, whose proper resolution contributes to the overall corporate performance.
Keywords: corporate social responsibility, Academy of Management, corporate citizenship.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Gergana Dacheva – Stylistic Effects of the Titles from Bulgarian and French Journals – part 2
Abstract: The article presents the results of a comparative analysis of the publications of some Bulgarian and French journals, and it describes the stylistic effects too. The titles of the publications are the topic of the analysis. The Jacobson’s model is chosen to illustrate the mechanism of communication. The method of research includes theoretical formulations of Martin–Lagardette and Gergana Dacheva.
Keywords: stylistic, media, newspapers, Bulgarian media, French media, comparative analysis.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Banu Dağtaş – Americanization of the Popular Culture in the 1950’s Turkish Magazine: Hayat
Abstract: In this study the mediator role of the Turkish magazine Hayat, in Turkey’s transition from orientation of European images to American ones was questioned. The issues of 1957 and 1958 were covered soon after the change of the magazine with the inspiration of American Life. This transition in the cultural life was discussed under the title of Turkish modernization, launched under Ottomans and continued under the Republic. From the beginning the main scope of the Turkish modernization was to be westernized. The visual images which were accepted as the marker of Americanization were categorized and discussed in accordance with their themes: Hollywood icons on the covers; Hollywood icons in the advertisements; News on America; News on Hollywood; Female sexuality; New /modern Turkish women. In accordance with the covered visual images, Americanization was discussed together with the concept of the “new woman”- a symbol of the American modernization with the specificity of the liberation of the female body in the public sphere. This specificity had been well represented by the Hollywood icons of the time.
Key words: Americanization; Turkish magazine Hayat; Visual Culture; 1950’s of Turkey; New Woman; Consumption; Female Sexuality; Hollywood Icons.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464
Desislava Antova – Rhetorical and Stylistic Fatures of the Posts’ Titles in the Blogs of Ivo Indzhev and Ivan Bedrov
Abstract: Online journalism, civic journalism, and social media in Bulgaria altogether have been going through a dramatic development in the latest decades. Blogs are dynamically expanding platforms for web writing and sharing. The blogs of two Bulgarian journalists, Ivo Indzhev and Ivan Bedrov, are analysed in the present paper from a rhetorical standpoint. The main concepts which are considered in the article are connected with the concepts of civic journalism, blogs, argumentation technique and stylistic figures viewed as generators and engines of ideas and opinions in the web environment. The comments and posts reviewed are interpreted and analysed from a general rhetorical perspective and one of the main objectives of this research is to select and describe the similarities and differences between comments and traditional rhetorical genres e.g. diatribes or denunciation speeches. The blogs of these two journalists are analysed further from a virtual rhetoric point of view: visual elements and text are combined to enhance the effect of a coherent message body which is approached as a part of the process of creating and broadcasting of the authors’ messages. The investigation is based on a qualitative and quantitative analysis and the aim is to determine the individual features and characteristics of the posts of the two bloggers.
Keywords: virtual rhetoric, blogs, civic journalism, arguments, figure of speech.
Rhetoric and Communications E-journal, Issue 14, October 2012, rhetoric.bg/, ISSN 1314-4464