Abstract: The analysis of humour is not one of the most researched problems by the scientists of organizational life despite its frequency and unique characteristics. Humour facilitates the process of social influence of the individual in academic and managerial context as it increases the persuasiveness of communication. The article aims to analyze the effectiveness of humour as managerial communicative process in organization. This frame of analysis treats also the cultural effects and the role of humor as a communicative device within academic context.
Key words: humour, communication, organizational behavior, management, academical discourse.
Rhetoric and Communications Е-Journal, Issue 11, January 2014, http://rhetoric.bg/, ISSN 1314-4464