Abstract: As the Internet increasingly becomes partand parcel of our life, our everyday practices shift to virtual reality sites, and for many the e-agora has become a vicarious substitute for certain basic needs.However sincerhetoric is found in culture and culture is found in rhetoric, therepresentations and symbols of everyday material objects will crop up in an alternative reality. Feelings and messages also go viral. In many cases they may be regarded as simulacra, without any real manifestation. In this way the unmanifest becomes more manifest while the manifest is thus unmanifested.
Keywords: rhetoric, internet, social networks, online communication, material culture online.
Rhetoric and Communications E-journal, Issue 7, January 2013, http://rhetoric.bg/, ISSN 1314-4464