Violeta Ashikova – The Political Communication in Bulgaria: its Contemporary Representation in the Field of Governmental Power and Opposition

Abstract: The main aim of the present research is to establish the contemporary specifics of the political communication between the government in power Citizens for European Development of Bulgaria (abbreviated GERB) and its opposition. A specific emphasis is put on the political language content and structure in terms of analyzing the processes of persuasion, structure of the messages and the interpretation of their meanings. The given examples reveal that despite those twenty years of democratic government in power, the communication between power and opposition still remains strongly confrontational and there are no prospects of its transformation to a constructively critical communication that is particularly typical of the developed countries.

Key words: political communication, political discourse, governmental power, opposition, verbal behavior.

Rhetoric and Communications E-journal, Issue 7, January 2013,, ISSN 1314-4464


Read the original of the article (in Bulgarian)