Plamen Pavlov – Hyperlocal Communication as a Function of Globalization

Plamen Pavlov – Hyperlocal Communication as a Function of Globalization Abstract: The current essay is an attempt to present one relatively new topic namely the hyperlocal communication in the context of the globalization. The focus is on the binome hyperlocal – global.

Keywords: hyperlocal communication, hyperlocal marketing, globalization.

Read the original of the article (in English)