Alexander Christov – Developing political PR Communications through Implementation of Practices from Corporate Communications

Abstract: In the paper the main point of view is presented and considered and it is exactly that there is an opportunity for the political PR communications to adopt some positive practices from the corporate ones and in this way to increase their efficiency. These practices are mainly related to the attitude towards negative information, targeting of the messages, and management of the feedback and distinctness of the messages. In addition, the idea that general differences in the management of political and corporate PR communications cannot be observed, is presented and justified, they are related mainly to the object of communication and some of the activities.

Keywords: PR, corporate communications, political communications, message, feedback

Rhetoric and Communications Е-Journal, Issue 10, October 2013,, ISSN 1314-4464


Read the original of the article (in Bulgarian)