Abstract:This material represents an emotional sharing about how the PR can help solving problems in healthcare. It shortly retells the campaign aimed at the establishment of a new method of our country for the treatment of a particularly aggressive brain tumour called glioblastoma. As a result of the campaign the Bulgarian Ministry of Healthcare gave sum necessary for the equipment of the specialized Hospital “Saint Ivan Rilski” and for buying the Belgium antitumor vaccine that saves lives.
Keywords: PR campaign, healthcare, brain tumor, antitumor vaccine, short documentary.
Rhetoric and Communications Е-Journal, Issue 9, July 2013, http://rhetoric.bg/, ISSN 1314-4464