Similarities and differences between corporate social responsibility and social marketing

Philip Petrov Stoyanov

University of National and World Economy

E-mail:ph.stoyanov@unwe.bg

Abstract: In the modern business world, the swift global changes, ethical norms, environmental protection, the strict governmental regulations and the increasing power of society force organizations to give a new meaning to their role and to pay serious attention to social matters if they wish to keep their competitive advantage and to achieve their strategic goals. Organizations count on the successful practices of corporate social responsibility and social marketing in order to perform their social responsibilities and to achieve their sustained development. These two management methods, although often taken as close to each other, have different features and to a different extent help to achieve good interrelations with the parties involved, and the public as a whole.

Keywords: corporate social responsibility, marketing, social marketing, business organization, social responsibilities.

Rhetoric and Communications E-journal, Issue 35, July 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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