Sofia University “St. Kliment Ohridski
Abstract: Undoubtedly, the development of innovation culture is mainly related to the way organizations are managed – the way in which management decisions are taken. Nowadays, markets are characterized by extremely dynamic processes that lead to a continuous change in their way of functioning. The main issue facing scientists and researchers as well as active business representatives, is the identification of how managers of organizations manage or could manage knowledge (both their own and that of their employees). In turn, this leads to the creation of more competitive advantages. This issue is paramount not only for the academic and research environment, but for industries where organizations urgently need to develop such stimulating strategies and play a significant role in the development of innovations. That is why the issue of innovation management is continuously present around the scientific community and covers other issues related to innovation-oriented management and focused on research and industry.
Keywords: innovations, management, organizations.
Rhetoric and Communications E-journal, Issue 35, July 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464