The Image of the Enemy used in the Election Campaign (Presidential Election in Bulgaria ‘2016)

Tatiana Burudjieva

Sofia University “St. Kliment Ohridski”

Abstract: The article presents the results of the analyses of the presidential election campaign in Bulgaria 2016. The research is focus on the image of the enemy created, used and broadcasted during the electoral campaign.

Keywords: presidential election campaign, political communication, enemy image.

Rhetoric and Communications E-journal, Issue 26, January 2017,,, ISSN 1314-4464

Read the original of the text (in Bulgarian)