Intercultural Aspects of Success in Bulgaria and Hungary: Linear vs. Relational Cultures

Hristina Sokolova

University of Ruse “Angel Kanchev”

Abstract: The following paper discusses the notion of success as a new cultural orientation. The paper presents the pilot study from the author’s dissertation about notions of success in Bulgaria and Hungary. The main goal is to propose that relational and linear aspects of success can be considered a new dimension of cultural variability that could be used in recruitment procedures in education and business, as well as in various problem-solving practices.

Keywords: success, cultural orientations, linear culture, relational culture, intercultural communication.

Rhetoric and Communications E-journal, Issue 26, January 2017,,, ISSN 1314-4464

Read the original of the text (in Bulgarian)