Visual Communication during the Presidential Election Campaign in Bulgaria in 2021 

Anelia Georgieva

Sofia University “St. Kliment Ohridski”


DOI: 10.55206/BUHH2486

Abstract: This paper presents the results of a study of the 2021 presidential election campaign in Bulgaria and in particular political posters during the second round through the prism of visual communication and design. A brief theoretical overview is presented and a methodology based on an interdisciplinary approach is outlined. The aim is to draw conclusions about the specificity of this campaign on a visual and communication level. The paper does not seek to achieve a broad scope, but to approbate a research methodology (Kress, Leeuwen, Fabian, Heskett, Barnard, Holtz-Bacha, Johansson, Marzvanyan, Alhawaj, Messaris, Yifeng, Wei, Zhonghua) based on established criteria in theoretical publications and in adapting methodo­logical propositions.

Keywords: presidential elections, political advertising, political marketing, posters, visual communication.

Rhetoric and Communications Journal, issue 53, October 2022

Read the Original in Bulgarian