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Category Archives: September 2016 Issue 24
Yanka Tocheva – SIETAR Europa Congress. 21st Century Waves of Change. Cultural Dexterity for Turbulent Times. Dublin on 22-27 May 2017
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in English)
Georgi Bisserov Nikolov – Introduction of Integrated Services and Creation of Complex Administrative Services (CAS)
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in Bulgarian)
Elitsa Nikolova – Rakovski National Defense College in Bulgaria and its Alumni – a Communication Plan
Abstract: The article presents a communication plan that is to increase the cooperation between Rakovski National Defense College in Bulgaria and its alumni through communication and events. It is an original pattern that is suitable for being put into practice. The action plan includes action strategies, timeline and resourses. External and internal target audiences are […]
Alexandra Veleva, Silviya Aleksandrova, Gerald Bruchmann – Multichannel Marketing in terms of Credoweb™ – the Healthcare Communications and Information Platform
Abstract: The digitalization of the healthcare sector has started and is gaining speed. More and more patients seek information online. Doctors use digital services and solutions in their practice, driving the industry to reconsider its approach. Pharma companies face new challenges due to reduced contact time with doctors or visits banned altogether. New ways of […]
Sonya Alexieva – 20 Years – Bulgarian Public Relation Association. PR Memories Twenty Years Later. People Make History and History Lives through Facts
Abstract: Today, 20 years since its creation, the Bulgarian Public Relations Association (BPRA) has a history rich in names and figures who have become part of the PR professional community. Among its founding fathers and most prominent members, there are those who would make the honor roll of any profession. Who are they and how […]
Todor Simeonov – „E-Learning and Social Media Education and Citizenship for the Digital 21st Century“
Rhetoric and Communications E-journal, Issue 24, September 2016, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464 Read the original of the text (in Bulgarian)
Ivanka Mavrodieva – Michael Hauben and Ronda Hauben, Netizens: On the History and Impact of Usenet and the Internet
The book Netizens: On the History and Impact of Usenet and the Internet was published in May 1997 by IEEE Computer Society Press, Los Alamitos, California (Washington, Brussel, and Tokyo). The book includes 361 pages and it was published in English and also in Japanese. The chapters of the text were published as draft text […]
Radina Ralcheva, Milen Filipov – Green CSR Initiatives and Specifics in their Electronic Media Coverage
Abstract: Today’s environmental challenges penetrate the material and discursive matter of life in Bulgaria and affect economic processes and social stability of Bulgarian society. Electronic media continue to be an important factor in shaping the public focus and influence the communication environment in which key issues such as environmental protection circulate. Towards these environmental challenges […]
Anelya Yaneva – Communicative Projections of Global Index for Sustainability Realized Through PR 2.0, Web 2.0 and Social Media
Abstract: The goal of sustainable development concept is a better way of life for sustainable communities. Thanks to the successful management of the natural resources, ecological and social innovations, prosperity protection of the nature and social closure are achieved. The business as a whole realized that to have financial stability and existence in today’s hypercompetitive […]
Milena Yankova – Corporate Culture and PR Practice. Positive and Negative Factors for PR in the Corporate Environment. Media as a Factor
Abstract: This article is an attempt to make a correlation between the organizational culture and the PR practice, taking into consideration and analysing the factors with positive and negative influence on the process of forming the organizational culture, and thus on the PR activities. Special attention is paid to the media as a factor of […]
