Effective management of crisis communication of the political parties in Bulgaria

Zrdavka Andonova

Sofia University “St. Kliment Ohridski”

E-mail: zandonova@gmail.com

Abstract: The text presents a model of the study of the management of organizational communications in a crisis situation. The functionality of the model is verified by empirical research of the two largest parties in Bulgaria – GERB and BSP. On the basis of an evaluation of existing models, a synthetic working model has been built, which is the basis of the empirical study. After the collection and analysis of empirical findings, the model has been developed and enriched. The following thesis is examined: political parties do not have at their disposal a system of good communication management in times of crisis.

Key words: crisis communication, effective crisis communication, political parties, models of crisis communication management, model.

Rhetoric and Communications E-journal, Issue 36, September 2018, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)