Category Archives: January 2015 Issue 16

Kalina Yocheva – Approaches towards the formation of reading literacy of bilingual students

January 2015 Issue 16

Abstract: The article analyses ten texts used in teaching Bulgarian language in the primary school and their usability in forming reading literacy of bilingual students. The readability of the texts is measured using two indexes: Fog index and Flesh index. The results of define the usability of a text in the educational process. At a second stage, a text indexed as easy is examined further for the possible difficulties in reading and understanding related to the particularities of the mother tongue of the pupils.

Keywords: reading literacy, readability of the text, Fog index, Flesh index, education, bilindual

Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

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Yanka Totseva – The Headmaster – Manager on Intercultural Communication in Schools

January 2015 Issue 16

Abstract: The text presents an aspect of the management of communication associated with the reporting of cultural diversity in the teaching staff and in the community of teachers. The paper is an attempt to outline the prerequisites for effective intercultural communication and technology of its implementation taking into account the principles of education without prejudices.

Keywords:education manager, education management; intercultural communication, diversity management.

Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)

Maria Sivenkova – Storytelling in Marketing: Reporting on breakthrough events in stories of companies, products and brands

January 2015 Issue 16

Abstract: The article identifies some typical breakthrough events serving as building blocks in stories about companies’ milestones and some other genres of marketing storytelling. These are events referring to the developmental stage of a product’s life cycle depicting how a product, company or brand achieves a breakthrough. Three main types of such breakthrough events are discussed: (1) company/product/brand’s breakthrough as a result of innovation, (2) company/product/ brand’s breakthrough due to cooperation, and (3) company/product/brand’s breakthrough as a result of celebrity endorsement or patronage.  It is shown that marketing storytellers resort to various linguistic means to promote product/company milestones and convey the idea of transformation and excellence: verbs with the semantics of change, adjectives denoting excellence, adjectives in the superlative degree among others.

Keywords: marketingstorytelling, company/product/brand stories, stories about company/product milestones, breakthrough events, the language of breakthrough.

Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in  Englsih)

Sonya Georgieva – Interdisciplinary approach in preparation on future social pedagogues for intercultural dialogue

January 2015 Issue 16

Abstract: These global changes need intercultural communication competence. One more unconventional approach for interaction with students is a real opportunity to solve this problem. The paper presents an interdisciplinary option in the process of training of students-future social pedagogues influence on the one hand with the social composition of the students and the other existing cross-curricular pedagogical sciences.

Key words: intercultural communication skills, interdisciplinary approach.

Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)

Juliana Popova, Tzvetelina Harakchiyska – Integrated resources for innovative intercultural training of the digital generation

January 2015 Issue 16

Abstract: The paper presents the web-based resources for intercultural training CultureGrams and Culture Crossing which are used successfully in the study of intercultural communication at University of Ruse “Angel Kanchev”, Bulgaria. These resources illustrate an innovative educational paradigm with a significant potential for the establishment of long-lasting interest towards the intercultural issues among the trainees in the higher education system – young people who can undoubtedly be characterized as digital generations. On the basis of the identified cognitive characteristics of the so called “digital natives” the necessity for the establishment of a new culture of teaching and learning is outlined – a culture combining some elements of the theory of connectivism, the social learning theory, and networked learning theory. Using the theoretical grounds of these theories, as well as the main approaches towards the understanding of intercultural training, the paper interprets the practical application of the indicated web-based integrated resources in the study of Intercultural Communication as a university module.

Keywords: digital generation, intercultural teaching and learning,CultureGrams, Culture Crossing.

Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)

Yoana Yankulova – Psychological dimensions of Self-Regulated Learning in the academic environment

January 2015 Issue 16

Abstract: This paper reviews the theoretical development of the concept of self-regulated learning. There are also presented the empirical evidence from psychological research conducted in relation to the specifics of Self-Regulated Learning in Bulgarian academic environment. The results can be used to further reflection on the possibilities of optimization of Self-Regulated Learning of Bulgarian students.

Key words: Self-regulated learning; Course perceptions, Academic environment, Approaches to learning, Locus of control.

Rhetoric and Communications E-journal, Issue 16, January 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464

Read the original of the text (in Bulgarian)