Abstract: The idea of the following article is to describe the key elements of verbal and nonverbal communication, typical for the representatives of the Bulgarian business after the year 2010. The focus is on entrepreneurs working in the field of information technologies. The development of the IT sector could be observed in Bulgaria as well, where during the last decade a community of successful representatives of this business has been established. They are young, talented and they work under rules typical for most developed economies. Their achievements are comparable to the achievements of their colleagues who work in Europe and USA. The paper presents examples of communication techniques of prominent entrepreneurs such as Miroslav Miroslavov, founder of the technology company OfficeRnD, which develops a platform for organizing office space, Nicolays Yanev, creator of the platform for entrepreneurs Entrepreneur.bg, Lyuben Belov, co-founder of the first digital brand in Bulgaria – NetInfo and George Chipov, co-founder of Artezis – company for technological innovations in medicine.
Keywords: entrepreneur, Internet, high tech, verbal, non-verbal communication, business.
Rhetoric and Communications E-journal, Issue 20, November 2015, rhetoric.bg/, journal.rhetoric.bg, ISSN 1314-4464